Generating Competitive Intelligence in Organizations
نویسندگان
چکیده
منابع مشابه
Generating Competitive Intelligence in Organizations
Marketing strategy begins with customer and competitive intelligence. However, in sharp contrast to customer intelligence, there is little research on how competitive intelligence (CI) is actually generated within an organization. The absence of this knowledge makes it difficult to identify ways to improve the CI generation process. Drawing on both depth interviews with full-time personnel who ...
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ژورنال
عنوان ژورنال: Journal of Market-Focused Management
سال: 2000
ISSN: 1382-3019
DOI: 10.1023/b:jmfm.0000008071.19917.36